MBIR

To fuel economic development, NSPARC leverages its deep expertise in data analytics, machine learning, modeling, and forecasting to analyze industry trends and market forces. This targeted approach allows NSPARC to match businesses with optimal environments within Mississippi and increases the likelihood of business success. Generating leads through business intelligence research includes:

1. Analyzing and modeling business data: MBIR utilizes commercial and public data, empowering its scientists to assess growth areas and potential targets. This data allows for comparing local workforce and economic indicators against regional, national, and global benchmarks, facilitating the generation of targeted business leads with a high likelihood of expansion and a good match for available sites in the state.
2. Identifying targets with strong ties to Mississippi: A critical lens of state affinity is applied to refine the list further. This involves prioritizing business targets with deep roots in Mississippi, such as those with executives who hail from Mississippi or who have forged strong academic and professional connections by graduating from a Mississippi university. By prioritizing businesses with strong ties to Mississippi, we increase the likelihood of attracting companies interested in Mississippi’s long-term economic prosperity.
3. Sharing leads with state and local economic developers: To maximize the impact of our research, identified business leads will be shared with economic development professionals throughout the state. This collaboration leverages their local expertise and facilitates targeted outreach, enhancing the state’s ability to attract businesses with strong ties to Mississippi.

MBIR extends beyond identification of growth opportunities. It actively engages with established businesses and industries through a suite of research initiatives designed to provide concrete support and actionable intelligence. These include:

1. Gathering insightful market intelligence: MBIR leverages its unique expertise in data analysis to gather valuable market research and insights. This information empowers businesses with the knowledge they need to make informed strategic decisions, navigate industry trends, and identify expansion opportunities.
2. Facilitating connections with relevant partners and collaborators: MBIR acts as a catalyst among industrial, academic, economic development, state, and community organizations. This fosters a dynamic ecosystem of knowledge sharing and collaboration, where local businesses and organizations can address their unique challenges and enhance their competitiveness by connecting with a committed university team that understands how to develop innovative solutions through use-inspired research.
3. Shedding light on workforce turnover: Recognizing the critical importance of talent retention, MBIR delves deep into understanding the factors that contribute to workforce turnover. By uncovering these insights, businesses can develop targeted strategies to retain valuable employees, reduce turnover costs, and optimize their operations for long-term success.